Hovertrax is Like a Segway Without Handlebars

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Vancouver, Wash.-based company Investist has a new idea for rolling in style. It’s called Hovertrax, and it’s an auto-balancing, electronic transporter with two-wheeled gyro technology — or, more simply, a wiggle board with power. The group is collecting funds for the gadget through Kickstarter, and, as of Wednesday afternoon, has already raised more than $50,000 […]

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4 Common Website Design Mistakes to Avoid

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Creating the perfect website for your small business is about much more than simply picking the right domain name and pictures. Companies must instead be able to include practical information about their business while also avoiding common mistakes that often plague websites. “Small businesses need to be represented in those consumer online searches even if […]

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45+ Events in Social Media, Marketing and Entertainment

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Tired of the typical work routine? We’ve got the answer. Shake things up with one of these great upcoming events, where you’ll be able to break from the usual while still propelling your work forward. At these assorted business conferences and exhibitions, you’ll have a chance to learn about fresh innovations in social media, marketing […]

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3 Parts of a Patent Every Startup Should Know About

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Nitin Gupta is the co-founder of LawPivot.com, an online marketplace for businesses to receive crowdsourced legal advice from lawyers. You can follow LawPivot on Twitter @LawPivot. This post was co-authored by Eric Hutchins, a patent attorney at Kilpatrick Townsend, & Stockton. Many tech startups make the grave mistake of not actively seeking patent protections for […]

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Challenge Your Favorite Athletes to Video Game Battles With OverDog

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Tackling NFL running back Adrian Peterson in real life might sound like a pipe dream, but you just might be able to take down the actual Minneapolis Vikings star in a game of Madden. That’s the concept behind new gaming platform OverDog, which connects major athletes across the NFL, MLB, NHL, WWE and other leagues […]

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Non-Profit Turns Discarded Soda Bottles Into Thatch Roofing

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Reuse Everything Institute workers build a plastic thatch roof in Ecuador. Image: Flickr, Reuse Everything Institute Perhaps the iconic image of developing-world poverty is a small collection of huts with thatched roofs. Unfortunately for those living in such places, these roofs are terrible. They leak and, when water-logged, often collapse. The grasses used to fabricate them […]

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Facebook Marketing Strategy and 60+ More Events in Digital Media

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Whether you’re looking to make industry contacts or learn the latest trends in advertising, technology and media, Mashable’s Events Board has something for you. We picked four of the latest events to be listed to give you an idea of the possibilities for networking, developing skills and moving your business forward. Check these out, or […]

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Getting Started with Twitter Ads for Small Business

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This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Are you among the one-third of small businesses in the U.S. using Twitter to promote your products and services? If so, you’re on the right track: Research from digital intelligence firm […]

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