Amazon announces Digital Day 24-hour sales event for digital content only
The holiday shopping season may be officially over, but Amazon created another way for people to spend money before 2017 begins.
The online retailer announced Digital Day, a 24-hour sales event on its website where you can save on all kinds of digital downloads including video games,movies, music, and comics.
The event starts at 12am PST on Friday, December 30.
According to Amazon’s Digital Day promotional page, savings will be as big as 80 percent off “hundreds” of video game titles,
75 percent off digital comics, and more. While details on specific deals have not yet been released,
there are images of video game and movie titles including FIFA 17, Destiny, and The Lego Movie, as well as other items like Marvel comics and H&R Block tax software under an “Upcoming Deals” header.
Those savings will go live when the event starts, and Amazon may structure Digital Day like Prime Day,
which occurred in July, where different deals go live on Amazon.com at various times of the day.
Amazon is pushing Digital Day as a way to stock up on digital content for all your devices, including your smartphone,tablet, Kindle e-reader, and the like. Amazon likely wants to have another big sales day akin to Prime Day before the start of 2017, to test how well-received a post-Christmas deals event would be. Like any retailer,
Amazon has discounted items before Christmas to attract holiday shoppers, but those deals end when the shopping season ends.
Digital Day could be a way for Amazon to see how many customers want to spend a bit more after Christmas, particularly those who received new smartphones, tablets, and e-readers as gifts and now want to stock up on digital content.