Probably The Biggest Pair Of Short Shorts Ever In An Ad (NSFW-ish — Updated)

1. Update: The ad agency’s mock-up has been replaced with a shot of the real ad.

Update: The ad agency's mock-up has been replaced with a shot of the real ad.

View this image ›

The target of this campaign are “all the fashionistas that are invading the city over Fashion Week, opinion formers and influencers,” according to Campaign Brief.

Jessica Coba, co-founder of European Wax Center, has this to say about the in-your-face ass ad:

“Our brand is on the rise among those women who love fashion and gorgeous skin, so a campaign during NY Fashion week was a natural extension of our national marketing campaign.”

If you happen to get this treatment done (women or men), send your “instagram” to copyranter, c/o BuzzFeed. I’ll do a post of all the smooth short-shorts shots. For posterity.

Ad agency: Strawberryfrog.

Read more: http://buzzfeed.com/copyranter/probably-the-biggest-pair-of-short-shorts-ever-in-an-ad-nsfw

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