Nike’s Dystopian World Cup Ad is Like ‘Gattaca’ for Soccer
If Wayne Rooney wasn’t a footballer, he’d probably be a fisherman. But the only way he wouldn’t be a footballer is if the clones took over.
Nike’s latest ad, “The Last Game,” in support of World Cup fever takes on a similar premise to the latest dystopian sci-fi movie. It pits man vs. the “perfect” clone — a soccer player that performs like a machine and is, supposedly, unbeatable. But they’re missing one thing: heart (or, as Nike puts it, the willingness to take risks). It’s sort of like a Gattaca that substitutes soccer for space travel.
The best players unite to challenge the clones. We won’t spoil the ending, but lets just say it’s clear is Nike is reminding you that winning players are willing to take risks. Risk makes the game worth watching. Yay risk.
All the 2014 World Cup action starts up on Thursday, June 12.