Kik Messenger Adds Multimedia With New Release
Mobile messaging app Kik Messenger launched two years ago into what at the time was a sea of messaging apps. Today it is one of just two big players in the space, sharing the spotlight with What’s App.
“Things are going really well for us,” Kik CEO Ted Livingston told Mashable. Now with over 30 million users, he says the app is adding an astounding 100k new users everyday.
The reason? “On one side users want all theses features, but on the other side we wanted to keep the messenger really, really simple,” says Livingston.
The company has been working for the past year and a half to find the right balance between simplicity and adding features; a balance that it thinks it has achieved in a release going out Thursday.
Leaving the simple messenger entirely intact, Kik now supports new “cards” that give users the ability to experience the Messenger in a different way.
A new YouTube card lets users find, watch and send YouTube videos via Kik. A Sketch card lets you draw and share pictures with friends, and an Image Search card lets you search through images across the web and share them with friends all without ever leaving the Kik app.
Cards are accessed via a small tab on the left-hand side of the screen, and are only added when a user wants to take advantage of them. That way, if you want to use Kik but don’t want to use any kind of multimedia content, you don’t have to.
Kik is launching the Cards feature with just three cards, however plans to add more centered on different experiences ranging from recipes to photo albums.
Cards are built entirely in HTML 5, which will allow Kik to push them out on iOS and Android at the same time, and allow the cards to be built much faster.
You can check the cards out for yourself today on iOS and Android.
Let us know what cards you would like to see Kik add in the future in the comments.