Windows 8 Milestones: 100 Million Licenses Sold, 60,000 Apps
The PC market is continuing to drive off a cliff, but at least now more passengers are running Windows 8. Microsoft says it’s sold 100 million licenses for Windows 8 so far, up from 60 million in January. At the same time, the Windows Store has hit 60,000 apps.
As for how many of those licenses represent PCs that are actually being used, it’s hard to say. The 100 million includes upgrades as well as PC sales. However, the vast majority of the 40 million licenses sold since January are new PCs, says Tami Reller, Microsoft’s vice president of Windows marketing.
“Upgrade season was pretty much over in January once all the offers expired,” Reller told Mashable. “So pretty much all of the growth from 60 to 100 [million] is new PCs.”
However, those are PCs shipped, not necessarily sold, so many of them could still be in warehouses or store shelves. Windows 8, however, for the first time lets Microsoft directly track activations online, and Reller says those numbers have seen “steady” growth, and that the overall rate is similar to past Windows releases.
A new platform such as Windows 8 is only as powerful as the apps it has to offer, and the Windows Store is seeing steady growth as well, up to 60,000 apps from 40,000 in January. Customers have performed more than 250 million downloads as well. While the numbers are moving in the right direction for Microsoft, they’re still in the minor leagues when you compare to iOS’s 800,000 apps and almost 50 billion downloads.
Still, Microsoft has had some high-profile “gets” such as Twitter and Dropbox, which Reller thinks have attracted some users to Windows 8. But there are some notable absences in the Windows 8 app catalog as well, not the least of which is Facebook, a Microsoft strategic partner. Is a Facebook app coming?
“We would like one,” says Reller. “The welcome mat is there for them, and we continue to have conversations.”
Reller says many developers are focused on the tablet experience, and she’s optimistic that the coming Windows Blue update — which will bring with it smaller-screen tablet form factors — could give Windows 8 the push it needs to better compete with rivals such as the iPad mini.
“[With Windows 8], in so many ways, we were restarting out conversation with developers,” she says. “More work to do there. We still first and foremost need to get even more tablet momentum. Sure they like the 100 million number overall, but they really look at ‘What’s your tablet momentum?’ “
Did you buy, or are you planning to buy a Windows 8 machine? Let us know why or why not in the comments.