Start Building&Growing Your Business in Japan – Winning Over The Japanese Consumer
Winning Over the Japanese Consumer is an essential resource for country managers, entrepreneurs, marketers, investors, and anyone involved in building a business in Japan.
Nick was born in 1970 and raised in Grantham, Lincolnshire. Prior to founding Wall Street Associates, he spent eight years in banking in London.
The book Winning Over the Japanese Consumer tells you everything you need to know to ensure that your brand will succeed in Japan. Based on interviews with CEO’s and industry leaders and including real-life case studies, this book gives examples of how to establish your products in the world’s second largest and arguable most challenging consumer market. Also drawing on the author’s business success stories as well as insights from marketing experts, this book will teach you how to make your brand a household name in Japan.
Winning Over the Japanese Consumer is an essential resources for country managers, entrepreneurs, marketers, investors and anyone involved in building a business in Japan.
“A great primer for making your product or service a success in Japan, one of the world’s toughest – yet most lucrative – markets. Nick has done a great job of synthesizing what it takes to succeed there, and giving guidance that will maximize investment and prevent mistake-making in the long run.” By Debbie Howard, Chairman, CarterJMRN KK and President Emeritus, American Chamber of Commerce in Japan (ACCJ)
“Winning Over the Japanese Consumer provides a concise overview of the key things that marketers will need to consider in order to be successful in Japan. Perfect for the executive who wants to understand what makes Japan different from other markets.” By Rochelle Kopp, Founder & Managing Principal, Japan Intercultural Consulting
“A highly practical marketing book on success in Japan. Packed with an array of interesting case studies, this book should be required reading for any marketing executive interested in succeeding in the Japanese market.” By Dr. Philip Sugai, Professor of Marketing, Doshisha Business School
“A must-read for anyone who needs to better relate to today’s Japanese consumer! With his experience and breadth of knowledge, Nick Johnston does an excellent job of demystifying and deconstructing misconceptions about the notoriously challenging Japanese market, and offers the reader up-to-date, pragmatic and no-nonsense advice to figuring out distribution and business practices in Japan. Highly valuable and recommended reading for executives back in headquarters, because the lesson of success in Japan will boost the global competitive edge of your business.” By Fabrizio Mura, Deputy General Manager, EU-Japan Centre for Industrial Cooperation
“Despite all the noise about the potential of China, Japan remains the second largest economy on the planet, as well as a leading market for many fast-moving consumer brands. Japanese consumers are among the most affluent and most demanding in the world. If your company can make it in Japan, it can make it anywhere. Illustrated with great examples from Tropicana to L’Occitane and Domino’s Pizza, Nick Johnston’s book provides you with all… Read more…
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