Write Better Copy – Write Better Copy by Glenn Fisher
Direct-response copywriting expert, Glenn Fisher, reveals more than 20 tried and tested techniques for improving your sales copy, starting with…
For years we study the classics, we build our vocabulary, we learn how to craft our sentences and paragraphs.
All through this period there is an unspoken suggestion – if you don’t understand what you’re reading, it’s your fault. It’s not that the book is difficult to understand, it’s that YOU are too dumb to understand it.
So you read more, you learn more, you waste your time working through impossible literature that means nothing to you.
Only problem is, if you decide after all this that you’re going to work in advertising – you’re buggered.
The first thing I had beaten out of me – and the first thing I beat out of any trainee copywriter – is the misapprehension that only difficult writing is good writing.
The crappy flowery language that ‘writers-to-be’ adopt in their early days (to prove themselves as ‘an artist’) needs slapping down. In fact, it needs to be slapped down, taken outside and then stamped on repeatedly until it resembles a Jackson Pollock painting.
When you’re hoping to sell something to someone who doesn’t really want to be sold to, you need to speak as simply and as directly as possible. You need to write as though you’re explaining it to a mate.
Because if you can be yourself in your writing, your message – whatever it may be – WILL shine through, trust me.
Whether you’re a copywriter or a marketer, when it comes to write sales copy, the fact is…
It figures, right? That’s why it is so important that your copywriting is as effective as it can be.
That’s why, right now, not only would I like to arrange a one-to-one copy critique, I’m going to share more than 20 quick and simple techniques that I have personally used to at least double the conversion of my own writing and sell a hell of a lot more.
In fact, I’m not bragging, but these very tactics have helped me write copy that has made over £10 million, selling everything from online marketing courses to Elvis’ hair.
Whatever level you are at as a copywriter, you’ll be able to use these tried and tested techniques to improve your copywriting and make a ton more sales.
Even if you have already written copy that has sold millions, you’ll still discover a number of techniques that you have NOT tried before… and they could very easily make your copy EVEN MORE effective.
Well, I’m sure you understand that… Read more…