Budweiser Canada Surprises Recreational Hockey Game Super Bowl Commercial 2012
Beer commercials are a staple for any sporting, especially the Super Bowl. But since Canadians also loves hockey, it was only natural for BudweiserCanada to make a hockey themed Super Bowl commercial this year.
They told a recreational hockey league they wanted to record a documentary, but it was really a set up for the ultimate surprise. The players were shocked when screaming fans and cheerleaders filled the bleachers as announcers took to the PA system. With so much excitement and build up, the players got to feel what it’s like to play in the big leagues.