Haunted Poster Prank Spooks Curious People Passing By On The Street (Video)
Though it’s not set to open until April, the theme park wanted to start advertising the new attraction — there’s nothing like good old-fashioned hype to build public interest.
Instead of going the traditional route with a commercial or boring newspaper advertisement, though, the company decided to get creative.
Gröna Lund set up a poster on the streets of Stockholm that featured a QR code, which said it would give people a sneak peek of the new attraction.
Instead, when unsuspecting passersby scanned the code, they got a major, terrifying surprise — and luckily, a nearby camera caught it all on film.
We’re not going to spoil what happens, so you’ll just have to watch for yourself.