Get a First Look at NBA’s Emotional New LeBron Ad
To the delight of basketball fans the world over, it’s almost NBA playoff time.
A new ad, above, hypes the postseason by taking a look back at LeBron James‘ epic Game 7 performance against the mighty Boston Celtics in last year’s Eastern Conference Finals. It’ll debut Thursday night on TNT, but right here on Mashable is one of the only places you can find it online until then.
There are two especially interesting things about this spot. First, it plays to the NBA’s increasingly global nature, featuring fans around the world as they watch LeBron in awe. There are no fewer than six languages spoken in the ad: English, Spanish, Italian, Polish, Japanese and French, for those scoring at home.
Second, the ad’s presence on YouTube underscores the NBA’s digital dominance. The league celebrated passing 1 billion YouTube views in December and last May became the world’s first sports league to hit 5 million Twitter followers. And, interestingly enough, it’s not just highlights that do well on YouTube — this clever ad from November is among the NBA’s most viewed videos of all time.
Check out the new LeBron spot above, and let us know what you think in the comments.