New Tool Visualizes Facebook Analytics in Real Time
PageLever, which provides analytics tools for brands with Facebook Pages, has introduced a new tool that lets you visualize user engagement on those Pages in real time.
Such data is updated by Facebook every 15 minutes or so, but only as raw data. PageLever Now, however, gives you charts showing which status updates are hitting and for how long.
In theory, being able to see this data in perspective in (almost) real time will let you manage your Page more effectively. If a status update is getting unusual traction, for instance, you can amplify its effect by buying a Promoted Post. By noticing the ebbs and flows of post reactions, you can better schedule status updates to maximize your impact. As an added plus, the tool ranks your recent posts not in chronological order, but by engagement so the posts with the most fan reaction rise to the top.
Typically, page managers have had to wait about 48 hours to get such reports from Facebook. Google started providing real-time analytics to page managers last September.
Pricing for PageLever Now starts at $99 a month.
Disclosure: Mashable is a PageLever client.