Street Campaign Trades Free Shoes for Instagram Photos
Montreal-based footwear brand Aldo staged a charming out-of-home campaign in Israel, inviting passersby to snap a photo of their shoes, upload the photo to Instagram with their shoe size and the hashtag #aldo, and ring a bell. In two minutes, a large, rolling present box then appeared, containing — as you might have expected — a new pair of Aldo shoes in their size.
The stunt was reminiscent of those produced by Coca-Cola as part of its Open Happiness Project. Over the past few years, the beverage brand has deployed a variety of vending machines and other vehicles that give away free cokes and other prizes in exchange for smiles, hugs and other positive interactions.
[via Creativity Online]
Thumbnail photo courtesy iStockphoto, ruslansemichev .
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