The Social Web Takes on Breast Cancer Awareness Month
This year, we’ve seen mobile apps, Facebook tributes and social network launches as tributes to the month of awareness. Have you seen any other tributes we’ve missed? Let us know in the comments below.
Estée Lauder’s Facebook Timeline
To celebrate 20 years of its Breast Cancer Awareness campaign, the Estée Lauder Corporation has launched a Facebook Timeline app called “20 Years of Courage” complete with detail’s of the campaign’s two decade history. The Timeline also includes stories from individuals about their personal fights and triumphs with breast cancer.
The Timeline has some interactive components, as well. It pulls in social commentary with the hashtag #BCA20 in real time, such as images and video from Twitter, Instagram and Viddy. To ensure its global reach, the campaign is also using Sina Weibo (a Twitter substitute) and Tuding (an Instagram substitute) in China.
For each milestone posted on the Timeline, the campaign will donate $1 up to $25,000 for to the Breast Cancer Research Foundation.
In late September, a new social network launched for women with breast cancer, called MyBreastCancerTeam. MyBreastCancerTeam gives women a network of others who’ve experienced the common experience of treatment. They can share feelings of being overwhelmed, frustrated or scared.
The site is designed for women recently diagnosed, currently in treatment or a decade past their fight with cancer. MyBreastCancerTeam also has apps for Android and iOS
There’s also an online community specifically for patients battling advanced breast cancer. AdvancedBreastCancerCommunity relaunched Oct. 1 with the help of 13 leading breast cancer advocacy groups, to provide resources for metastatic (stage IV) and advanced (stage III) breast cancer patients. These later form stages cannot be cured by surgery or radiation.
Avon’s Pin It to End It
The Avon Foundation has launched a Pinterest campaign, Pin It to End It, which donates $5 for every photo pinned with the hashtag #pinittoendit, up to $100,000. The Foundation will donate an additional 50 cents for every repin.
Dick’s Sporting Goods’ Sport Your Support
Dick’s Sporting Goods has launched a Facebook campaign, Sport Your Support, which lets users add an image of an “endless pink ribbon” to their Facebook photos.
Dick’s is also selling a line of pink products, aligned with NFL ambassadors.
Caribou Coffee’s Amy’s Blend Facebook Page
Caribou Coffee has launched a tribute to its original roastmaster, Amy Erickson, who lost her life to breast cancer in 1995, on a tab on its Facebook brand page. Caribou is donating $1 to CancerCare for each new like the page receives between Sept. 29 and Nov. 7
You can also buy products in stores and online from the Amy’s Blend collection — including coffee, tea and merchandise — from which 10% of proceeds go toward CancerCare.
National Breast Cancer Foundation’s Early Detection iPhone App
The National Breast Cancer Foundation has released an iPhone app that helps women detect signs of breast cancer early. The app asks users specific questions about their age, family and health history, to determine how to best schedule self and professional exams.
The app details how to give yourself a self-exam. It also reminds women to perform monthly self-exams with push notifications, as well as clinical exams and mammograms.
Image courtesy of Flickr, MarkyBon